JESSICA HERSH
 

WRITING & MARKETING EXPERIENCE

CONTENT EDITOR | STONEY CLOVER LANE
NEW YORK, NY | SEPTEMBER 2021–PRESENT

  • Authored & edited all content & copy across channels for Stoney Clover Lane’s rapidly-growing digital & retail presence, with a strong focus on Instagram stories & captions

  • Concepted & executed marketing plans—from storytelling & marketing strategy through asset writing, branding & product copy—for each of Stoney Clover Lane’s product launches

  • Created & led storytelling direction & campaign strategy for all marketing initiatives & assisted in curating, designing & editing assets to match each campaign

  • Crafted & refined brand voice, while simultaneously creating distinct voice identities for each marketing campaign

  • Partnered with brands such as Target, Disney, Lucas Films, American Girl, Lele Sadoughi & more as lead content & messaging representative for partnerships & collaborations

COPYWRITER | WALMART
BROOKLYN, NY | FEBRUARY 2021–SEPTEMBER 2021

  • Served as lead copywriter for Walmart’s homepage & authored copy based on fashion trends, holidays, grocery, social initiatives, exclusive programming & promotions

  • Created workflow process for Junior Copywriters, Graphic Designers, Editors & Project Managers for creating & reviewing homepage assets

  • Focused on efficient, captivating email & SMS copy for evergreen campaigns & holiday-focused messaging

COPYWRITER | DAVID’S BRIDAL
Conshohocken, PA | NovEMBER 2018–MARCH 2021

  • Authored product descriptions for all new inventory on the David’s Bridal website while managing a cross-departmental launch process

  • Created copy for promotional, brand awareness, campaign, and evergreen emails with versioning for brides, bridesmaids, mothers of the bride and groom, and party attendees

  • Wrote promotional, branded, campaign and evergreen homepage copy, landing page copy, and blog posts

  • Composed campaign-specific and evergreen Instagram and Facebook stories, static social media posts, and Pinterest pins and descriptions

  • Served as lead copywriter for numerous specialty campaigns, initiative launches and branded experiences

COPYWRITER | QVC, INC.
West Chester, PA | AprIL 2017–NoVEMBER 2018

  • Created copy for email campaigns focusing on beauty, apparel, shoes, handbags, and accessories

  • Partnered with editors, designers, project coordinators & eCommerce specialists to create customer-driven, high performing emails

  • Wrote approximately 20 promotional and campaign emails per week, contributing to $269M of total email program sales in 2017

  • Brainstormed, developed & executed creative concept for monthly Beauty eNewsletter

  • Spearheaded cross-departmental process improvement team to maximize program workflow & minimize thrash

 

SKILLS & Proficiencies

Social Media Writing

Email Writing 

SEO Writing 

Blog Writing 

Product Description Writing 

Technical Writing 

Proposal Writing 

Editing 

Marketing Planning

Content Planning

Document Design 

Adobe InDesign 

Adobe Photoshop

Adobe Illustrator

Canva

Microsoft Office 

Salesforce 

Microsoft CRM

ADDITIONAL EXPERIENCE

REGIONAL SPECIALIST | STUDER GROUP
WASHINGTON, DC | JULY 2014–NOVEMBER 2016

SENIOR STRATEGIC MARKETING ASSOCIATE |
THE ADVISORY BOARD COMPANY
WASHINGTON, DC | JANUARY 2014–JULY 2014

MARKETING ASSOCIATE | THE ADVISORY BOARD COMPANY
WASHINGTON, DC | JUNE 2012–JANUARY 2014

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SENIOR STYLIST | FREE PEOPLE
Ardmore, PA | Apr. 2016–Nov. 2018

SALES ASSOCIATE | ANTHROPOLOGIE
Washington, DC | Aug. 2014–Jul. 2015

EDUCATION

CARNEGIE MELLON UNIVERSITY

B.A.: Professional Writing, Minor: Business Administration

Pittsburgh, PA | Graduated May 2012

AWARDS & HONORS

Elmer C. Juhnke E’31 Memorial Academic Scholarship recipient

Rho Lambda Honor Society

Sigma Tau Delta English Honor Society 

Delta Gamma Fraternity Chapter President

Carnegie Mellon University Pan-Hellenic Woman of the Year

Carnegie Mellon University Greek Award of Distinction recipient